For example, if Uber had 1,000 drivers and only 10 customers that needed a ride, the drivers would get frustrated and leave the platform. The biggest challenge when started a two sided marketplace is to balance both sides of the market. What are the challenges of a two sided platform business model?īuilding a two sided marketplace / platform business is probably the most difficult type of business to get started, but it often can have some of the most upside potential if you are successful.
